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Creators & Brands

A deep dive into the latest trends, challenges, and innovations shaping influencer marketing in 2024. What strategies are driving success, and how are brands adapting to changing consumer behaviors?

Revealing how to leverage creator-driven content to boost your commerce efforts. Discover how to turn social engagement into real business impact.

This panel will uncover winning strategies as peak seasons approach. Experts will discuss challenges like measurement and attribution while highlighting emerging trends. Join us to learn how to maximize your impact in a rapidly changing market.

How are iconic mass-market brands evolving their messaging to stay relevant in a digital-first world? This session will explore innovative marketing campaigns and how major brands navigate influencer collaborations, social media, and brand storytelling.

The beauty industry has always been at the forefront of innovation in influencer marketing. From AI and virtual influencers to co-creation, brands are shaping the future of influence. This panel will explore how emerging trends and technologies are redefining the landscape. Learn how brands across industries can adopt these strategies to stay ahead in a social-first world.

Successful brand-creator collaborations require a well-crafted strategy for long-term impact. Learn how to create win-win relationships and maximize your influence. Whether you’re a creator, agent, or brand representative, this session will provide actionable insights for growth.

As content creation expands, so do its mental health challenges. This panel explores managing pressure, online negativity, and work-life balance. Learn best practices for setting boundaries and protecting your well-being in the digital world.

Forget TV and radio—Gen Z lives in an entirely different media world. From TikTok and YouTube to AI-driven content, their habits are reshaping how brands, creators, and businesses connect with audiences. This panel dives into what millennials and boomers often misunderstand about Gen Z’s digital behavior, their values, and how they influence the new economy.

Starting as a creator can feel overwhelming, but it doesn’t have to be. This panel will cover the essentials—choosing the right platform, growing your audience, and turning passion into profit. Learn practical steps and tips to kickstart your content creation journey and build a sustainable career.

AI is reshaping content creation, from automation to personalization. This panel explores how creators can use AI to boost productivity while balancing authenticity and ethics. Discover the future of AI-driven creativity and its impact on the creator economy.